Noun-based labels make websites nearly twice as easy to navigate

By Navigation, Research

  We’ve all experienced what it’s like to use a website with awful navigation: it’s about as appealing as playing leapfrog with unicorns. Moreover, if you offer lots of products and services—and credit unions offer dozens—then navigation is even more important. That’s why navigation can make or break your credit union website design. As BloomCU has worked with credit unions…

Read More

Analytics are a pain. Here’s what we did to make them better.

By Credit Union Website Design, website analytics

It’s spring, the perfect time for cleaning things up. People are giving away their furniture, throwing away their clothes, and dumping everything that doesn’t “spark joy” into a massive pit. But even if you’ve got your home and desk ship-shape, you might still have trouble with your marketing data. Analytics are a pain to run on any credit union website…

Read More

OAS FCU’s new credit union website design wins prestigious Diamond Award

By Credit Union Website Design, Press

OREM, UT (April 9, 2019) — CUNA just awarded OAS FCU a Diamond Award in recognition of their extraordinarily well-designed website. The website was built by seasoned credit union website design agency BloomCU. The award was presented at 26th Annual CUNA Marketing & Business Development Council Conference, one of the largest credit union conferences held in the US. At this conference, credit…

Read More

How many leads does your website get? Here’s the simplest way to track conversions

By Credit Union Website Design, website analytics

Your website is the front door of your entire credit union. Look at your analytics and you’ll see that it gets far more visits than any of your branches, which makes it one of the most powerful tools you have to grow loans and deposits. But I’ve talked with hundreds of CU marketers about credit union website design and have learned something…

Read More

Limestone FCU begins new credit union website design development with BloomCU

By Credit Union Website Design, Press

OREM, UT (March 8, 2019) — Exciting design and technology changes are on their way as the award-winning design agency, BloomCU, begins development on Limestone Federal Credit Union’s new website. Ushering in upgraded technology, interactive content, and gorgeous design aspects, the new site will be up and running by Summer 2019. Limestone FCU was founded in 1955 to provide affordable financial and banking services…

Read More

What job causes your credit union to hire a website?

By Brand Strategy, Credit Union Website Design

What job causes your credit union to hire a website? Famous Harvard professor Clayton Christensen asks a similar question about milkshakes, which has become the most well-known example of his Jobs to be Done theory of innovation. He asks, “What job causes you to hire a milkshake?”     For the milkshakes described by Christensen in the video above, morning commuters bought…

Read More

Background videos are trendy in credit union website design. Should you get one?

By Credit Union Website Design, video

Videos capture people’s attention and evoke emotions. That’s why OE Federal Credit Union wanted a background video for their website’s homepage. So, they teamed up with BloomCU to create a video that would depict OE’s distinct working-man brand.   This gif shows a snippet of the background video created by BloomCU. To see the full video, visit OEFCU.org.   As…

Read More

Saco Valley Credit Union partners with BloomCU for elegant new credit union website design

By Credit Union Website Design, Press

OREM, UT (January 14, 2019) — Fresh changes are on their way after Saco Valley Credit Union solidified a partnership with award-winning credit union website design agency BloomCU. The new and improved website is guaranteed to be an intuitive and aesthetically gorgeous experience for members. Cutting-edge technology built into the site will enable the credit union to reach a larger audience and boost membership….

Read More