From a marketing perspective, the job of your credit union website is to get people to apply for loans and accounts. Watch this video to learn how to measure the success of your website and improve its conversion rate.
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In our previous article, we determined that the success of your website is determined by its conversion rate. So what if you’ve done the calculations and are less than impressed with the results? We’ve got three words for you: Conversion Rate Optimization (CRO). By focusing on this process, you can influence your conversion rate in the right direction and encourage…
We know the job of your credit union website, and we know how your website should do that job. But don’t stop now! How do you know if your website is doing the job well? It’s not enough to look good or sprinkle calls to action (CTAs) on every page. You need to know how to measure the success of…
“Put yourself in the customer’s shoes.” “Create a compelling customer experience.” “Make it easy for them.” While all very valid, do you ever sit staring at your credit union website wondering how to put advice like this into practice? Obviously you didn’t set out to build a website that provides a poor or difficult customer experience. In your eyes, your…
If you build it, they will come. This is the prevailing philosophy behind corn field baseball ghosts and credit union website design. Unfortunately, there’s no clever motto from a beloved cinematic classic that explains how to turn website visitors into customers. Luckily, there is a time-tested model of consumer behavior that can help you make sense of your customers’…
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