Persona Use Case:

Homepage Personalization

Show users content they care about on your most popular webpage: your homepage.

Your homepage is viewed more than any other page of your website. If your credit union is like most others, about 74% of your website traffic is homepage visits. That means the top of your homepage is the most valuable real estate on your website. Unfortunately, most credit unions don’t make good use of that extremely valuable homepage real estate.

Most homepages are static, meaning every visitor is shown the same message. Instead, what if your homepage could adapt messages to individuals? You can do that with personalization technology. Personalization enables you to create a more dynamic, relevant homepage so you can show users information they care about. That’s one way BloomCU makes credit union websites smart.

Ways you can personalize your homepage:

Show product or service promotions based a user’s interests
Identify nonmembers and show why they should join
Personalize your homepage with lead capture tools
Personalize your homepage’s video background
Personalize a message based on the referring website (like Facebook or NerdWallet.com)
Personalize a message near your online banking login
Display a chat prompt with a message based on a users’ interests